The WetinBe Keyword Analysis package is very popular and gives busy executives daily reports about breaking news on their chosen keywords, as well as a detailed weekly and monthly analysis and comparisons to the clients benchmark.
On order, a customised daily trawl over the internet will be created to identify all new web pages that identify your Keyword. This trawl will visit every English language website and pick up all instances of the keyword on a frequency agreed with the client.
The daily 'trawl' will be performed by using a proprietary automated spyder script WetinBe has created; at the same time a manual search will be carried out by the Researcher on password protected blogs where there is high likelihood that your name may be, mentioned.
We will advise you by email of all sites that identify you, on a daily basis from Monday to Friday.
At the same time, in the background, the Researcher(s) will identify as far as possible and record for future analysis and reference details of the journalist(s), publication(s) and their contact details.
Additionally, we will save the data on this publication as well as screen grabs of the actual web pages.
This client accessible data will be hosted on a private area of our server and will be password and security locked.
To ensure ease of use, customised software has been created for clients to access their data. This software is hosted on our server and clients are able to interrogate this data from anywhere in the world, and glean up-to-date information in real time.
To assist in data manual searches and populating the database, our trained and supervised Researchers will investigate and create the data entry, once articles are identified.
Weekly Management reports on Office activities will be sent to clients in addition to briefings in client locations.
These Reports will include:
- Competitor Analysis
- Graphs of Positive, Neutral and Negative online postings.
- Details of Adversarial postings
- Comparisons with other keywords
- Advice on developing articles of interest
- Details of journalists creating postings if required
- Details of website broadcasting postings if required
- Search engine rankings and visitor trends
- Advice on neutralising Negative postings
- Synopsis of work carried out and software amendments made
Monthly Management Reports are delivered in person and are delivered personally.
These reports will include:
- Advice on developing articles
- Cease a Desist Orders and response
- Actions to support online articles if necessary including blogs and Forums
- Graphical statistical analysis of the last months performance
- Liaising with Legal Teams if necessary to remove offensive postings
